Inertia Digital Marketing Acquires SeniorsPlaces.com, Plans Q4 Relaunch
The commission-free senior living directory returns this fall on a rebuilt platform for families choosing care and the communities that serve them.
Families researching senior living deserve a search experience as clear and honest as the decision is important”
JACKSONVILLE, FL, UNITED STATES, September 16, 2026 /EINPresswire.com/ -- Inertia Digital Marketing today announced that it has acquired SeniorsPlaces.com, an online directory that helps families find and compare independent living, assisted living, memory care and home care options across the United States. The purchase was completed in May 2026. Terms were not disclosed.— J. Adam Palmer, President at Inertia Digital Marketing
Inertia plans a fourth-quarter relaunch of Seniors Places on a completely rebuilt platform, redesigned from the ground up for the two audiences it serves: families choosing care for a loved one, and the operators of senior living communities.
"Families researching senior living deserve a search experience as clear and honest as the decision is important," said Adam Palmer, founder of Inertia Digital Marketing. "Seniors Places has always been free for families and has never taken a referral fee. We are keeping that promise and rebuilding everything around it, so a family can find real options, see real pricing, and talk directly to the community, with nothing in between."
For families
The relaunched Seniors Places lets families search by city and type of care, filter by monthly budget, and compare up to three communities side by side. Community pages show care types, amenities, photos, video, pricing where the community shares it, and reviews in one place. A short care quiz helps families understand which level of care fits their situation, and a cost guide explains what monthly rates typically include. Every inquiry goes directly to the community. Families never pay to use the site.
For operators
Communities manage their own listings through a new portal. Inquiries arrive in a leads inbox with the family's care needs, timing and budget, and can flow into an operator's own CRM or calendar. Monthly reports track search impressions, page views, leads, tours and move-ins by community and by brand. Operators with many communities manage all of them from one account with one invoice, and can update listings in bulk. Featured communities can offer families a Schedule a Tour button that books directly into the community's calendar.
Seniors Places lists more than 11,000 communities nationwide, with more on the way. To mark the relaunch, communities that complete their profile during the launch period receive six months of the site's Verified plan at no cost.
About Seniors Places
SeniorsPlaces.com is a commission-free senior living directory. Families use it to find, compare and contact independent living, assisted living, memory care and home care communities. Communities pay for optional listing plans; families never pay, and the site never takes a percentage of a move-in. Seniors Places is owned and operated by Inertia Digital Marketing. Learn more at seniorsplaces.com.
About Inertia Digital Marketing
Inertia Digital Marketing is a digital marketing agency based in Florida, serving senior living, healthcare and local businesses with search, content, advertising and analytics. Inertia was founded in 2016. Learn more at inertiadigitalmarketing.com.
J. Adam Palmer
Inertia Digital Marketing
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