Andretti adds AI event concierge in website redesign

Andretti Indoor Karting & Games has launched a redesigned website and ANDI, an AI event concierge, to help guests plan visits, parties and corporate events any time of day. The update is meant to make bookings, venue research and event planning faster across Andretti locations nationwide.

Why it matters: - Andretti Indoor Karting & Games is making event planning easier for birthdays, social gatherings and corporate events. - The redesign pairs 24/7 digital help with hands-on service from Andretti’s event team. - The update is aimed at helping guests move from browsing to booking with less friction.

What happened: - Andretti Indoor Karting & Games launched a redesigned website and ANDI, its AI event concierge. - The rollout gives guests a new way to explore attractions, plan a visit and organize events at Andretti. - The company said the new tools are available for birthdays, holiday parties, company celebrations and other group events. - The website includes a new digital storefront and an updated Careers page.

The details: - ANDI is available 24 hours a day, seven days a week. - ANDI answers common event-planning questions and helps guests explore event spaces, dining and activities. - Andretti’s event team continues to provide white glove service at locations in Arizona, Florida, Georgia, North Carolina, Texas, Illinois, Kansas and Oklahoma. - The event team works with guests to customize food selections, event spaces, activities, gifts, awards and other details. - The team coordinates events from planning through event day for social celebrations, small businesses, midsize organizations and large companies. - The redesigned site brings Andretti’s national presence and local experiences into one destination. - Family profiles, videos and company history highlight the Andretti racing legacy. - Updated navigation, interactive location selection and clearer pricing and offers make information easier to find. - Expanded attraction and dining pages add more detail on VR, arcade, attractions and food options. - A new planning guide explains how to choose and purchase activities, complete a waiver and prepare for arrival. - Expanded event pages cover birthdays, corporate meetings, team building and private celebrations. - Virtual tours, guest reviews and frequently asked questions help guests review the venue before arrival. - The digital storefront connects guests to Andretti’s existing checkout. - The Careers page highlights company culture, benefits and job opportunities across locations. - Andretti said the company operates as a premier entertainment destination with karting, arcade games, immersive attractions, bowling, laser tag, virtual reality and elevated food and beverage offerings. - Andretti said it has locations across the United States and aims to create experiences while supporting the communities where it operates.

Between the lines: - The launch suggests Andretti is trying to capture more event-planning traffic earlier in the customer journey. - ANDI handles the first questions, while human staff take over for customization and coordination. - That split gives Andretti a way to scale service without removing the personal touch that event buyers often want. - The website also appears designed to convert both leisure visitors and business-event planners by putting attractions, pricing and planning tools in one place.

What's next: - Guests can visit AndrettiKarting.com to explore the redesigned website, meet ANDI and start planning a visit or event. - Andretti’s event team will continue handling custom planning for groups that need more detailed support. - The company may use the new site and concierge to drive more online inquiries, event bookings and venue visits across its locations.

The bottom line: - Andretti is combining AI-powered self-service with human event planning to make group bookings simpler and faster.**