Bradenton Estrella Insurance franchisee hits growth milestones through service-first approach

Sharon Roman and her husband, Albert Rosales, have built one of Estrella Insurance’s top-performing agencies in Bradenton, Florida, in just three years. The office’s record growth underscores how a client-first model, team culture and perseverance can turn a small franchise into a fast-rising business.

Why it matters: - Sharon Roman’s Bradenton agency shows how a service-first insurance business can grow quickly while building long-term customer trust. - The franchise’s performance also highlights the role of local ownership, community ties and operational support in scaling a small business. - Roman’s story may resonate with aspiring entrepreneurs facing personal or professional barriers.

What happened: - Sharon Roman and her husband, Albert Rosales, opened their own Estrella Insurance office in Bradenton, Florida, three years ago. - The agency has continued to set company records for growth. - The couple built the business around helping families and businesses and educating the community about insurance. - The office provides commercial auto, general liability, commercial property, homeowners insurance and other coverage through Estrella Insurance’s insurance portfolio.

The details: - Roman said opening the agency gave the couple flexibility as new parents. - The couple opened the business just before welcoming their first child. - Roman built the agency culture around treating every client like family. - Roman said clients notice that culture and keep coming back. - Before insurance, Roman earned a bachelor’s degree in psychology and wanted to work in behavioral analysis with children. - A physical disability she was born with made it hard for Roman to break into that field. - Roman then worked in customer service before moving into insurance at GEICO. - Roman said clients do not focus on what she is missing when they visit the office. - Roman said parents of children with physical disabilities have told her her work gives them hope. - In the agency’s first phase, Roman and Rosales set a goal of writing one policy each day. - The agency reached that goal and then continued to build momentum. - Roman said the agency reached milestones in less than half the expected time. - Roman credits the team’s work ethic and client dedication for the agency’s growth. - Roman also credited Estrella Insurance support, including Territory Manager Michael Amaro, corporate trainer Analaura Morales and employee Thalia Flores. - Roman described Flores as her “right hand.” - Roman said the agency operates with a system that values people and tries to do things the right way.

Between the lines: - Roman’s business trajectory suggests that retention and trust can matter as much as aggressive sales tactics in insurance. - Her experience also shows how personal resilience can become part of a company’s brand and customer relationship. - The agency’s growth appears tied to both local execution and corporate infrastructure.

What’s next: - Roman says the agency plans to keep expanding its team and serve more families and businesses. - Roman is encouraging aspiring entrepreneurs to pursue ownership despite the difficulty. - Estrella Insurance continues to market itself as a property and casualty franchisor with more than 200 offices across the U.S. - The company says it has been ranked in Entrepreneur’s Franchise 500® for 14 consecutive years and offers a simple, cost-effective model focused on customer support and community engagement.

The bottom line: - A Bradenton franchisee turned a small insurance office into one of Estrella Insurance’s fastest-growing agencies by pairing perseverance with a client-first culture.